In a business environment, it’s imperative to know just about everything about your customers. From what they bought, when they bought it, to the time they bought it—every single piece of information is crucial to effectively market your brand. Businesses that have many customers or have been in the industry for a long time have troves of customer information. At the end of the day, what counts is not only the amount of information in your possession but whether it is correct or not? Data accuracy is just as important as the amount of data. And that’s where data appending comes into the fold. To be competitive in today’s business climate, you need the best, accurate, and timely market and business intelligence. Data appending services, which try and match database lists against verified lists, are a truly effective way to ensure the quality of your data. Here are the different factors that make data appending services beneficial for your business. Read on.
1. Cleaner Information
Aside from completing and verifying your information, most data appending services also correct typos, fix updated place names like new addresses, zip codes, and clean up other postal and email address errors. If you use multiple sources for your contact information, that will only strengthen the validity of your list. Data appending services make your data look cleaner and easy to use.
2. Reduce Waste
Returned mail, bounced email addresses, and wrong phone numbers all create some type of waste for your business in terms of time, money, and other resources. Time is money, and the more time you spend dealing with incorrect information, the less you focus on other important things. Your staff will also be able to do their jobs more effectively.
3. Segmentation Improvement
As stated, with more information comes better means to tailor to each individual through segmentation. Have a product that’s for women in their mid-30s who make X amount of income? Instead of just having name and age, through data appending, you can also find other information, like income, which will improve your marketing efforts. Segmentation helps you in getting useful and accurate information about the customer which will later help you in better targeting your marketing efforts.
4. More Information like Social Media Handles
Obviously, the most important benefit to data appending services is the information. Most data appending services add or verify name, address, email address, phone, and occupation for individuals or businesses. Appending services can also help you find gender, birthdays, job roles and titles. To go a step further, outsourcing solutions can also help you find social media handles for things like Facebook, Twitter, and LinkedIn. With all this information, it better helps you send more effective marketing campaigns due to all the segmentation.
5. Keeping Cost Down
Keeping costs down relates to reducing waste, but data appending is really quite affordable when you factor in all the benefits mentioned above. For just a few bucks per verified list, you save on staff research, staff error corrections, and more. Data appending is really a cost-saving service. It saves money by removing and or reducing the cost of infrastructure, software, and staff.
These points clearly show how data appending services are beneficial for your business. Regular appending of your customer data lists can make all the difference in your next marketing campaign. You need to partner with a company that provides premium and affordable outsourcing solutions in data appending services and email appending services. You can browse the web to find suitable data appending services provider.